11 ‘Toys, Crafts & Hobbies’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 11 leading e-commerce sites within ‘Toys & Crafts’ in the US and Europe. Each of the 11 Toys & Crafts sites has been manually rated across 526 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Toys, Crafts & Hobbies’ Case Studies
Deep dive into the performance and page designs of the 11 case studies.
Overall UX Performance
526 Guidelines
Desktop Web
260 Guidelines
Homepage & Category Navigation
25 Guidelines
On-Site Search
23 Guidelines
Product Lists & Filtering
43 Guidelines
Product Page
57 Guidelines
Cart & Checkout
87 Guidelines
Customer Accounts
16 Guidelines
Site-Wide Features
9 Guidelines
Mobile Web
266 Guidelines
Toys, Crafts & Hobbies Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Toys, Crafts & Hobbies sites.
View Research Topic
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