Benchmarks

10 ‘Online Grocery’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Online Grocery’ e-commerce sites in the US and Europe. Each of the 10 Grocery sites has been manually rated across 714 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 319 ecommerce sites.

Case Studies

See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
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Overall UX Performance

714 Guidelines

Desktop Web

237 Guidelines

Mobile Web

244 Guidelines

Mobile App

233 Guidelines

10 ‘Online Grocery’ Sites
What’s This?

UX Industry Highlights

  • Recipe pages are visually strong but lack key details – Most include high-quality imagery and engaging layouts, but miss essential info like servings, cook time, and calories, limiting their practical…

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Case studies from other industries you may find interesting.

Online Grocery Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Online Grocery sites.

View Online Grocery Research Topic

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Select an option below to see a UX benchmark collection specific to your business, or see all 319 case studies.


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