E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
Popular Articles
- 9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
- Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
- The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
- Form Usability: Getting ‘Address Line 2’ Right
- 9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)
- Checkout UX 2024: 11 Pitfalls and Best Practices
- Six ‘COVID-19’ Related E-Commerce UX Improvements to Make
Research Themes
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices
© 2025 Baymard Institute US: +1 (315) 216-7151 EU: +45 3696 9567 info@baymard.com