What’s this? Here you’ll find 356 annotated “Billing Address” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
For most B2C sites, the majority of users typically order products to be delivered to their own address. During all our checkout usability testing, setting the “Billing Address to equal the Shipping Address” by default has shown to perform vastly better than either not having the “same as” feature or not having it as a default selection.
More ‘Billing Address’ Insights
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Defaulting the billing address to be the same as the shipping address should not just prefill fields but should rather hide the billing address fields entirely. This will reduce the amount of form fields shown by default in the entire checkout flow by 30–40%. Despite the importance, 14% of sites still don’t default the two addresses to be the same, and another 8% don’t hide the billing form fields when they are the same.
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Learn More: Besides exploring the 356 “Billing Address” design examples below, you may also want to read our related article “The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary”.
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Get Full Access: To see all of Baymard’s cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
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