On this page there’s 7 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 682 ‘Billing Address’ annotated design examples.)
The screenshot was taken on April 5, 2012 and depicts Sephora’s Billing Address. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #2
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #16
Importance: Essential · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #9
Importance: Impactful · Single-Platform
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Research Guideline #57
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #60
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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