On this page there’s 22 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 682 ‘Billing Address’ annotated design examples.)
The screenshot was taken on March 22, 2019 and depicts GAP’s Billing Address. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #707
Importance: Detail · Multi-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #648
Importance: Essential · Multi-Platform
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Research Guideline #647
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #650
Importance: Essential · Multi-Platform
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Research Guideline #671
Importance: Impactful · Multi-Platform
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Research Guideline #587
Importance: Essential · Single-Platform
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Research Guideline #721
Importance: Impactful · Multi-Platform
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Research Guideline #657
Importance: Essential · Single-Platform
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Research Guideline #585
Importance: Impactful · Single-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
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Research Guideline #594
Importance: Essential · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #577
Importance: Essential · Multi-Platform
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Research Guideline #584
Importance: Impactful · Multi-Platform
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Research Guideline #694
Importance: Essential · Single-Platform
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Research Guideline #681
Importance: Essential · Multi-Platform
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Research Guideline #660
Importance: Essential · Multi-Platform
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Research Guideline #566
Importance: Impactful · Multi-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #586
Importance: Impactful · Multi-Platform
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