Benchmarks

Green Mountain Coffee UX Case Study

This is an old and partial case study of Green Mountain Coffee’s ecommerce user experience (UX) performance. We encourage you to explore the 325 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.

URL: greenmountaincoffee.com

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Green Mountain Coffee’s Desktop Web Ecommerce Design

5 pages of Green Mountain Coffee’s ecommerce site, marked up with 33 best practice examples:

Explore Other Research Content

Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

  1. Drop-Down Usability: When You Should (and Shouldn’t) Use Them

  2. Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

  3. PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

  4. Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

  5. Form Usability: Getting ‘Address Line 2’ Right

See all 435 articles in the full public archive.