What’s this? Here you’ll find 179 annotated “User Reviews Section” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
User reviews aren’t just important, they are critical to users’ purchasing decisions. During our large-scale usability testing, 95% of users relied on reviews to evaluate the product or learn more about products. In some cases, users mainly used the product information contained in the reviews instead of the product descriptions or spec sheets. (User reviews are sometimes also referred to as “user ratings” or “customer reviews”.)
More ‘User Reviews Section’ Insights
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Despite the importance of reviews, our benchmark reveals that most e-commerce sites have severe issues. For example, 60% of sites require too-much data in order to submit a review, in particular requiring an account, with the consequence being that there aren’t many reviews available for a product. And 80% of sites don’t respond to even just some of the most negative reviews (not even for the site’s best-selling products) despite users consistently interpreting a site’s response to negative reviews as a strong indication of a site having good customer service.
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Learn More: Besides exploring the 179 “User Reviews Section” design examples below, you may also want to read our related articles
“The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls” and “Allow Users to Upload Images with Their Review (34% of Sites Don’t)”. -
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