On this page there’s 11 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 640 ‘Review Order’ annotated design examples.)
The screenshot was taken on January 16, 2020 and depicts Amazon’s Review Order. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #730
Importance: Essential · Multi-Platform
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Research Guideline #556
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #551
Importance: Impactful · Multi-Platform
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Research Guideline #552
Importance: Impactful · Multi-Platform
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Research Guideline #583
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #545
Importance: Essential · Multi-Platform
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Research Guideline #553
Importance: Detail · Multi-Platform
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Research Guideline #545
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #545
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #545
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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