On this page there’s 5 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 433 ‘Mobile: Shipping Address’ annotated design examples:.)
The screenshot was taken on March 28, 2024 and depicts H&M’s Customer Info & Address. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.