On this page there’s 9 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 451 ‘Mobile: Shipping Address’ annotated design examples:.)
The screenshot was taken on April 16, 2015 and depicts Sephora’s Customer Info & Address. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #183
Importance: Essential · Single-Platform
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Research Guideline #128
Importance: Essential · Single-Platform
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Research Guideline #155
Importance: Essential · Single-Platform
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Research Guideline #196
Importance: Detail · Single-Platform
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Research Guideline #71
Importance: Impactful · Single-Platform
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Research Guideline #120
Importance: Detail · Single-Platform
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Research Guideline #223
Importance: Detail · Single-Platform
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Research Guideline #157
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #194
Importance: Impactful · Single-Platform
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