On this page there’s 7 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 340 ‘Mobile: Search Autocomplete’ annotated design examples:.)
The screenshot was taken on December 6, 2019 and depicts ASOS’ Autocomplete Suggestions. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.
Research Guideline #944
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #404
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #359
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #363
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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