On this page there’s 6 highlights (premium only) outlining what Gucci are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 340 ‘Mobile: Search Autocomplete’ annotated design examples:.)
The screenshot was taken on August 18, 2023 and depicts Gucci’s Autocomplete Suggestions. In total, we’ve reviewed 57 of Gucci’s page designs. To see them all, visit the full Gucci UX case study.
Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #363
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #404
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #359
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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