On this page there’s 5 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 463 ‘Mobile: Homepages’ annotated design examples:.)
The screenshot was taken on February 24, 2015 and depicts Kohl’s Homepage. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #229
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #116
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #130
Importance: Essential · Single-Platform
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Research Guideline #228
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #209
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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