On this page there’s 2 highlights (premium only) outlining what Grainger are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 276 ‘Mobile: Category Page’ annotated design examples:.)
The screenshot was taken on February 25, 2020 and depicts Grainger’s Intermediary Category Page. In total, we’ve reviewed 56 of Grainger’s page designs. To see them all, visit the full Grainger UX case study.
Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access