On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 395 ‘Mobile: Cart’ annotated design examples:.)
The screenshot was taken on April 28, 2020 and depicts REI’s Cart. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #620
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #732
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access