On this page there’s 5 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 395 ‘Mobile: Cart’ annotated design examples:.)
The screenshot was taken on April 6, 2015 and depicts GAP’s Cart. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #208
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #108
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #167
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #104
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #140
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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