On this page there’s 2 highlights (premium only) outlining what Travelers are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 126 ‘Application Form & Flow’ annotated design examples.)
The screenshot was taken on February 24, 2023 and depicts Travelers’ Application Form & Flow. In total, we’ve reviewed 25 of Travelers’ page designs. To see them all, visit the full Travelers UX case study.
Research Guideline #707
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #727
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access