On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 301 ‘Spec Sheet’ annotated design examples.)
The screenshot was taken on April 27, 2017 and depicts REI’s Spec Sheet. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
