On this page there’s 28 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 ‘Product Page’ annotated design examples.)
The screenshot was taken on October 16, 2019 and depicts REI’s Product Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #860
Importance: Essential · Multi-Platform
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Research Guideline #741
Importance: Essential · Multi-Platform
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #740
Importance: Essential · Multi-Platform
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Research Guideline #816
Importance: Essential · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #826
Importance: Essential · Multi-Platform
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Research Guideline #786
Importance: Essential · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #781
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #774
Importance: Essential · Single-Platform
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Research Guideline #856
Importance: Detail · Multi-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
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Research Guideline #848
Importance: Essential · Multi-Platform
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #837
Importance: Essential · Multi-Platform
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Research Guideline #747
Importance: Essential · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #776
Importance: Essential · Single-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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