On this page there’s 33 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 ‘Product Page’ annotated design examples.)
The screenshot was taken on May 16, 2017 and depicts Costco’s Product Page. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #828
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #741
Importance: Essential · Multi-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #847
Importance: Impactful · Single-Platform
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Research Guideline #856
Importance: Detail · Multi-Platform
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #848
Importance: Essential · Multi-Platform
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Research Guideline #781
Importance: Impactful · Single-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #795
Importance: Essential · Multi-Platform
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Research Guideline #817
Importance: Impactful · Multi-Platform
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Research Guideline #774
Importance: Essential · Single-Platform
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #751
Importance: Essential · Single-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #845
Importance: Impactful · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #837
Importance: Essential · Multi-Platform
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Research Guideline #846
Importance: Impactful · Single-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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