On this page there’s 25 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 ‘Product Page’ annotated design examples.)
The screenshot was taken on May 1, 2017 and depicts ASOS’ Product Page. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.
Research Guideline #828
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #816
Importance: Essential · Multi-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #740
Importance: Essential · Multi-Platform
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #837
Importance: Essential · Multi-Platform
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Research Guideline #774
Importance: Essential · Single-Platform
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #793
Importance: Detail · Multi-Platform
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Research Guideline #757
Importance: Essential · Single-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #820
Importance: Essential · Multi-Platform
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Research Guideline #787
Importance: Essential · Multi-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #845
Importance: Impactful · Multi-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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Research Guideline #846
Importance: Impactful · Single-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #811
Importance: Essential · Multi-Platform
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Research Guideline #813
Importance: Impactful · Multi-Platform
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Research Guideline #821
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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