On this page there’s 11 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 ‘Product Page’ annotated design examples.)
The screenshot was taken on May 18, 2015 and depicts Bass Pro Shops’ Product Page. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #109
Importance: Essential · Single-Platform
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Research Guideline #76
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #110
Importance: Essential · Single-Platform
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Research Guideline #114
Importance: Detail · Single-Platform
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Research Guideline #144
Importance: Impactful · Single-Platform
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Research Guideline #133
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #111
Importance: Essential · Single-Platform
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Research Guideline #154
Importance: Essential · Single-Platform
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Research Guideline #77
Importance: Detail · Single-Platform
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Research Guideline #169
Importance: Detail · Single-Platform
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Research Guideline #146
Importance: Impactful · Single-Platform
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