On this page there’s 1 highlight (premium only) outlining what Cabela’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 ‘Comparison Tool’ annotated design examples.)
The screenshot was taken on February 12, 2015 and depicts Cabela’s Comparison Tool. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.
Research Guideline #495
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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