On this page there’s 10 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 ‘Product List’ annotated design examples.)
The screenshot was taken on December 17, 2013 and depicts REI’s Product List. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #287
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #297
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #250
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #252
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #260
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #255
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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