On this page there’s 12 highlights (premium only) outlining what Nike are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 ‘Product List’ annotated design examples.)
The screenshot was taken on December 13, 2013 and depicts Nike’s Product List. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.
Research Guideline #296
Importance: Detail · Single-Platform
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Research Guideline #306
Importance: Impactful · Single-Platform
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Research Guideline #305
Importance: Impactful · Single-Platform
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #297
Importance: Essential · Single-Platform
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #318
Importance: Impactful · Single-Platform
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Research Guideline #264
Importance: Detail · Multi-Platform
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Research Guideline #256
Importance: Impactful · Single-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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