On this page there’s 4 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 ‘Product List’ annotated design examples.)
The screenshot was taken on November 14, 2013 and depicts Rakuten’s Product List. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.