On this page there’s 1 highlight (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 ‘No Results Page’ annotated design examples.)
The screenshot was taken on May 8, 2014 and depicts REI’s No Results Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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