On this page there’s 2 highlights (premium only) outlining what Adidas are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 ‘No Results Page’ annotated design examples.)
The screenshot was taken on May 5, 2021 and depicts Adidas’ No Results Page. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #365
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access