On this page there’s 1 highlight (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 535 ‘No Results Page’ annotated design examples.)
The screenshot was taken on September 16, 2019 and depicts H&M’s No Results Page. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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