On this page there’s 1 highlight (premium only) outlining what Adidas are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 535 ‘No Results Page’ annotated design examples.)
The screenshot was taken on September 23, 2019 and depicts Adidas’ No Results Page. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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