On this page there’s 2 highlights (premium only) outlining what Northern Tool are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 ‘No Results Page’ annotated design examples.)
The screenshot was taken on July 9, 2019 and depicts Northern Tool’s No Results Page. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.
Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #358
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access