On this page there’s 4 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 896 ‘Autocomplete Suggestions’ annotated design examples.)
The screenshot was taken on May 5, 2014 and depicts Costco’s Autocomplete Suggestions. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #369
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #359
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #363
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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