On this page there’s 7 highlights (premium only) outlining what Adidas are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 813 ‘Autocomplete Suggestions’ annotated design examples.)
The screenshot was taken on September 2, 2019 and depicts Adidas’ Autocomplete Suggestions. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.
Research Guideline #359
Importance: Essential · Multi-Platform
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Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
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Research Guideline #369
Importance: Essential · Single-Platform
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Research Guideline #356
Importance: Essential · Multi-Platform
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #404
Importance: Impactful · Multi-Platform
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