On this page there’s 6 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 813 ‘Autocomplete Suggestions’ annotated design examples.)
The screenshot was taken on January 30, 2017 and depicts Kohl’s Autocomplete Suggestions. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #369
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #363
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #359
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #356
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #404
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access