On this page there’s 3 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on October 4, 2016 and depicts Costco’s Intermediary Category Page. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #308
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #312
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #311
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access