On this page there’s 6 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on March 21, 2016 and depicts Rakuten’s Intermediary Category Page. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #277
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #318
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #278
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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