On this page there’s 13 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on February 23, 2016 and depicts REI’s Intermediary Category Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #288
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #268
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #291
Importance: Impactful · Single-Platform
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #302
Importance: Essential · Single-Platform
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Research Guideline #263
Importance: Essential · Multi-Platform
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Research Guideline #308
Importance: Impactful · Multi-Platform
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #278
Importance: Detail · Single-Platform
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Research Guideline #286
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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