On this page there’s 4 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on January 12, 2016 and depicts Macy’s Intermediary Category Page. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #307
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #286
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #312
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access