On this page there’s 4 highlights (premium only) outlining what Wayfair are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on January 12, 2016 and depicts Wayfair’s Intermediary Category Page. In total, we’ve reviewed 90 of Wayfair’s page designs. To see them all, visit the full Wayfair UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #264
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #274
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #274
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access