On this page there’s 3 highlights (premium only) outlining what Cabela’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 ‘Intermediary Category Page’ annotated design examples.)
The screenshot was taken on April 22, 2015 and depicts Cabela’s Intermediary Category Page. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.
Research Guideline #219
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #209
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #95
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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