On this page there’s 3 highlights (premium only) outlining what Sainsbury’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 ‘Main Navigation’ annotated design examples.)
The screenshot was taken on January 14, 2021 and depicts Sainsbury’s Main Navigation. In total, we’ve reviewed 84 of Sainsbury’s page designs. To see them all, visit the full Sainsbury’s UX case study.
Research Guideline #287
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access