On this page there’s 12 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 ‘Main Navigation’ annotated design examples.)
The screenshot was taken on May 24, 2018 and depicts REI’s Main Navigation. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #288
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #289
Importance: Impactful · Single-Platform
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #263
Importance: Essential · Multi-Platform
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Research Guideline #266
Importance: Impactful · Single-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #286
Importance: Impactful · Multi-Platform
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Research Guideline #302
Importance: Essential · Single-Platform
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Research Guideline #268
Importance: Impactful · Multi-Platform
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Research Guideline #259
Importance: Essential · Single-Platform
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Research Guideline #303
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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