On this page there’s 17 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 ‘Main Navigation’ annotated design examples.)
The screenshot was taken on September 30, 2016 and depicts Costco’s Main Navigation. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #288
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #306
Importance: Impactful · Single-Platform
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Research Guideline #289
Importance: Impactful · Single-Platform
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Research Guideline #259
Importance: Essential · Single-Platform
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #318
Importance: Impactful · Single-Platform
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Research Guideline #277
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
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Research Guideline #266
Importance: Impactful · Single-Platform
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Research Guideline #278
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #256
Importance: Impactful · Single-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #282
Importance: Impactful · Multi-Platform
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Research Guideline #297
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #303
Importance: Essential · Multi-Platform
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Research Guideline #296
Importance: Detail · Single-Platform
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