On this page there’s 11 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 ‘Main Navigation’ annotated design examples.)
The screenshot was taken on March 31, 2016 and depicts Kohl’s Main Navigation. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #288
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #268
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #289
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #302
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #266
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #294
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #282
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #277
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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