On this page there’s 29 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on April 7, 2021 and depicts Sephora’s Customer Info & Address. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #606
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #687
Importance: Essential · Single-Platform
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Research Guideline #564
Importance: Impactful · Multi-Platform
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Research Guideline #719
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #686
Importance: Essential · Multi-Platform
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Research Guideline #618
Importance: Essential · Multi-Platform
Dig deeper: UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #733
Importance: Essential · Single-Platform
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Research Guideline #720
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #657
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #557
Importance: Detail · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #731
Importance: Essential · Multi-Platform
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Research Guideline #558
Importance: Detail · Multi-Platform
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Research Guideline #663
Importance: Impactful · Multi-Platform
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Research Guideline #718
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #722
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #659
Importance: Impactful · Multi-Platform
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Research Guideline #658
Importance: Detail · Multi-Platform
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Research Guideline #683
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #736
Importance: Essential · Single-Platform
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Research Guideline #669
Importance: Essential · Single-Platform
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Research Guideline #625
Importance: Impactful · Multi-Platform
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Research Guideline #685
Importance: Essential · Multi-Platform
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Research Guideline #674
Importance: Impactful · Multi-Platform
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Research Guideline #581
Importance: Essential · Multi-Platform
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Research Guideline #561
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #572
Importance: Essential · Multi-Platform
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Research Guideline #730
Importance: Essential · Multi-Platform
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Research Guideline #611
Importance: Essential · Multi-Platform
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