On this page there’s 13 highlights (premium only) outlining what Nike are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on November 11, 2020 and depicts Nike’s Customer Info & Address. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.
Research Guideline #557
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #683
Importance: Essential · Multi-Platform
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Research Guideline #948
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #719
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #625
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #686
Importance: Impactful · Multi-Platform
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Research Guideline #561
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #731
Importance: Impactful · Multi-Platform
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Research Guideline #658
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #722
Importance: Essential · Multi-Platform
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Research Guideline #1100
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #718
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #1103
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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