On this page there’s 14 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on May 24, 2020 and depicts GAP’s Customer Info & Address. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #543
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #548
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #550
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #544
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #719
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #557
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #686
Importance: Essential · Multi-Platform
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Research Guideline #668
Importance: Essential · Multi-Platform
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Research Guideline #720
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #561
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #731
Importance: Essential · Multi-Platform
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Research Guideline #558
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #658
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #730
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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