On this page there’s 7 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on April 5, 2012 and depicts Sephora’s Customer Info & Address. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #2
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #16
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #11
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #9
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #57
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #60
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access