On this page there’s 11 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on March 28, 2012 and depicts Amazon’s Customer Info & Address. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #34
Importance: Detail · Single-Platform
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Research Guideline #2
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #16
Importance: Essential · Single-Platform
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Research Guideline #9
Importance: Impactful · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #57
Importance: Essential · Single-Platform
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Research Guideline #5
Importance: Essential · Single-Platform
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Research Guideline #15
Importance: Detail · Single-Platform
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Research Guideline #24
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #40
Importance: Impactful · Single-Platform
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Research Guideline #3
Importance: Essential · Single-Platform
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